passionate company culture

Your company is only as strong as your employees. If you want a successful company, you need passionate, driven people moving the organization forward.

But how do you build a culture of passionate, motivated, and engaged talent?

Why are passionate people so important?

Your people are the heartbeat of your company. They are the pulse and vibrations of the day-in and day-out of your organization.

What do you want those vibrations to feel like?

Do you want them to be tired and lackluster? Do you want them to be competitive and harsh?

Or do you want them to be pulsating and pounding with passion and excitement?

No matter your industry or business, your organization needs passion to grow.

Your product is only as successful as the people promoting it.

Your customers are only as happy as the employees serving them.

Your organization is only as innovative and creative as its people.

How do you build a passionate organization?

1. Start with the leaders.

passionate leadershipThink of the leaders in your company. Are they inspiring?

As Jim Rohn said, “You are the average of the five people closest to you.” The people in your immediate proximity define who you are.

The same is true of your organization. The five or ten people at the “top” will define the uppermost levels of the organization. Their energy trickles down to the other levels and members in the organization.

If you want an organization teeming with passion, you need zealous leaders. Leaders set the standard, expectations, and values that the rest of the employees will follow.

If you want to further spread passionate leadership throughout your organization, implement a defined mentorship program. Mentorships don’t just connect a leader with an employee. They also encourage community building between passionate people. This creates a network of culture “microcosms” within your greater organization, which promotes creativity and innovation.

Today’s passionate leaders form tomorrow’s passionate leaders.

2. Hire for fit.

“Do not hire a man who does your work for money, but him who does it for the love of it.” – Henry David Thoreau

You can’t motivate an unmotivated employee. And you can’t instill passion in someone who isn’t passionate about his or her work. Motivation first and foremost comes from within.

If you want passionate people on your team, you need to hire them. Don’t hire the person with great qualifications who doesn’t show an interest in your company. Hire the person with okay qualifications who shows an immense passion for your organization’s mission.

passionate employees

You can teach skills. You can’t teach passion.

Some managers feel that none of their interviewees are “passionate.” Generally, this means they aren’t recruiting in the right places. If you want to start hiring employees who want to work for you, sign up for Forge Business now. You’ll gain access to local workers excited to animate your business’s mission.

Read: 5 Words That Are Huge Interview Red Flags

3. Cultivate a passionate organization.

Even though passion stems from intrinsic motivators, you can also build a passionate company that will excite and encourage employees.

employee motivationYou can only retain passionate employees if you provide an exciting environment in which they’ll thrive. If you hire passionate employees but don’t cultivate their creativity and motivation, you’ll never full tap into and engage with their full power.

Moreover, top talent will likely leave your organization to find another position where their skills will be better utilized.

Surround passionate people with a passionate environment in order to create loyalty, engagement, and motivation.

The best way to cultivate this kind of organization is with formal goal-setting processes. Each individual should be encouraged to set long-term goals that they share with their coworkers and managers. This will help them see the big picture of their work within the organization. These goals also hold individuals publicly accountable for their work while setting a well-defined path for growth.

Another great way to build a passionate organization is by celebrating differences. The best companies have a diversity of backgrounds, experiences, interests, and strengths. The gentle tension between these differences builds an energy that brings your organization to new heights.

Read: How To Train Employees For Engagement And Retention

4. Fire people who don’t fit.

You’ve hired for fit and created a culture of passion, but sometimes that’s not enough. There will still be workers who don’t buy into your company mission or culture. Their passion may not equate to your company’s passion.

In America, employment is at-will. As long as you are not firing for discrimination, you have the legal right to let someone go if you feel they are sucking energy out of the organization’s passion.

In most cases, this will help both the individual and your organization. You’ll have room to pull in more engaged employees while allowing the not-passionate worker to move on to a job where they may find more fulfillment.

Think of your employees like friends. Who do you want to surround yourself with? What kind of people will make you a better person? These are the kinds of people your business needs to thrive as well.

Read: The Solution That Will Solve Your Turnover Problem

5. Promote work-life balance.

“People should pursue what they’re passionate about. That will make them happier than pretty much anything else.” – Elon Musk

Ask someone “what are you passionate about?” and their eyes will instantly light up. Passion can’t be contained. Genuine passion is so intense that it bleeds into every aspect of life.

flexwork balance

Some employees aren’t 100% passionate about work, but they might be 100% passionate about a hobby If an employee follows their passion out of work, that passion will make them into a happier, more productive, more motivated employee at work in tandem.

Thus, passionate people want a strong work-life balance. For example, an individual may be heavily focused on their career, but they are most passionate about their family. They gain energy from their home, which makes them a better worker when on the clock.

To create a strong culture, you need to promote work-life balance for your employees. Offer flexible work arrangements so they have the opportunity to control their own priorities and values. You want them to follow their passions in and out of work in order to be fully engaged and productive.

Read: Understaffed? Give Your Employees MORE Flexibility


Your company needs passion in order to grow. This starts and ends with the employees.

Passionate people build a creative and innovative environment. The reverse is true as well: a strong company culture can foster the passion of your workers.

Are you ready to onboard a pool of passionate, motivated, engaged workers?

Sign up for Forge Business right now to start building the community of passion that your business needs to thrive.